Speed Optimization Service

By Rank Grow Digital

Speed Optimization, Front end, Back end

What is speed optimization?

It is the process of removing junk, bulk, and trash that drag down your own or client’s website into the garbage bin.In some cases, it even means going back to the drawing board.It generally comes into two parts, the back-end, and the front-end. The back-end is usually the host, plugins, and especially the selected theme.The front-end is all our sexy speed reports you value like PageSpeed and GTMetrix.The next picture is our typical results of page speed optimization desktop.
Page Speed Report Desktop

Why should it matter?

Have you ever gone to a news site to read up on something breaking and sat there for 30 seconds… and you still have not read a single word??

Or try to click add to cart, and pay, but it took a few seconds more than you could stand and you have an important meeting to get to?

This type of stuff generally should be expected to “just work”, and not happen, but it’s rarely the case.

Here is the sad part:

Everyone is losing leads, and due to that.. revenue, because of either bad decisions, or worse, they don’t even know its happening!

Imagine if you suddenly got a 20, 30, 50% boost just by ensuring your page loaded sanely or even better, near-instant. You now have revenue you never even knew you lost.

Shocking, right?

This type of thing is very common and widespread due to the lack of understanding that people are impatient and will NOT wait around.

While SEO will get a lead to the site, and since Google cares about speed, will rank it as part of that, the speed (if amazing) will ensure they don’t click out of the tab before reading the call to action you have set up in a popup.

So let’s work together and get you and your clients moving fast, as it should be! 

 The next picture is the results of our speed optimization services.

Gt Metrix report

Still here? Do you want the geeky details? Not an engineer?, pass the below along to your senior engineer or CTO then!

So how is a site supposed to be fast?

Well, the number one issue is the server stack. For example, in 95% of cases, maybe 100%, Apache should not be used. At a minimum, it should be LEMP stack. In some cases, you might add in memcached/redis.

From there you need it to be able to actually scale.

The second issue is the code. Do you have 500 plugins? that’s fine, it doesn’t matter. What does matter is knowing which of those plugins are tanking your speed, the sooner the better!

Do you have a paid theme?

In some cases, it may be fine, but in our experience, a lot of them can add a lot of bulk and is a common issue. Evaluate that, make changes and be light. 🙂

The last issue is your speed reports. 

You know those your boss or partner (or client) seems to obsess over to get the best number?

It can be a huge rabbit hole figuring all that out, and a loss of hair in the process. This includes stuff like:

* Critical CSS

* Lazy Loading

* Async JS/CSS loading

* Minification

* Google’s WebP image obsession (and the fact IE/Safari refuses to get on the WebP train!)

* Image Optimization (ya know, those PNG/JPG/GIF’s?)

* CDN

* JavaScript/jQuery widgets that just refuse to play nice when optimizing

* Social buttons and widget boxes (talking to you Facebook like box!)

* Dealing with all those wonderful SaaS-based scripts that the business and marketing folks have a love affair with :P.

Each of these can be a headache and a rabbit hole on its own. Combined, and you are in for a long R&D session to present a result for approval.

So get together with your team and get your boss/partner to agree and let us work together 🙂