What is SEO?
SEO is an important topic for any online business. If you are not aware of what SEO stands for, it’s “search engine optimization.” Simply put, search engine optimization refers to the process of improving your website’s ranking within a major search engine results page through better content and link structure. It focuses on gaining traffic without paying money like in PPC campaigns. We will explore some ways to use types wisely so that you can enjoy more success with Google (or other major) search engines.
How does SEO benefit your business?
If you have a new business or already a business online, it is vital for people to be able to find your site. The old saying “If you build it they will come” no longer applies. You must launch marketing campaigns and let the web know about what you offer so that potential customers can easily get in touch with how great of an experience they could expect when working with your business! Search engines are dominant on the internet and serve as gateways into content online; without them, many users would not even know if there was something available for their needs at all. Unless someone knows who specifically they want to contact, SEO should always form part of any plan because this way clients don’t need to spend hours scrolling
Search engines are the information brokers of the web, and this is a model that has formed from their need to get what they want. Some seniors even consider search engines to be internet providers because it’s all about getting results quickly.
You’re looking for the right way to grow your website and you’ve heard that SEO is where it’s at. It stands out on its own, if you want a successful campaign with higher traffic or revenue, this will give you just what your business needs for an online presence!
Types of SEO
Search engines have always been at the forefront of internet evolution, but they are more in charge than ever before now that search is their main revenue source. This means new requirements for surfacing good content and maintaining relevance as algorithms constantly change to serve users better with what they seek most.
As technology evolves so do our needs – this includes how we interact with information online which has led to an increased demand for certain qualities from webpages such as relevancy or social media engagement, just a few examples among many others.
If you don’t keep up, or even make efforts to improve your site then you will be left behind; by the time that happens, it’ll already be too late because competitors will have reaped in all of the traffic while you’re sitting there waiting on things to change around one day before they actually start noticing your site’s deficiencies!
That’s why we are here – to break down some tips on SEO basics for achieving results without being beat by competition first-hand.
In order to create a quality website, the first thing you need is on-page optimization. Not only does it provide every page with an opportunity for success by ensuring that its content and structure are well organized, but also helps people find your site more easily in search engines like Google. The steps below will get you started:
- Your page’s title is the first thing that will be seen by search engines, in your browser tab, and bookmarks. It should be something that represents the content accurately and gets users interested.
- Your page header, or H1, will first be seen when you access the page and has the same importance as the title. The title and H1 are usually the same content.
- Ensure that your headings are appropriately structured for all your content. This means H2, H3, H4, H5, and H6, as needed for both users and screen readers can understand the page content and not get lost.
- Images should have SEO-friendly file names and should also contain alt text (alternate text, also referred to as “alt descriptions,” “alt attributes,” or even “alt tags”). Adding this bit of descriptive text assures that search engines and visually impaired people using screen readers can understand it. The alt text will also be shown if the image cannot be loaded. The images’ file size should also be reasonable, not huge, and optimized for viewing.
- Ensure the page has an excellent UX (user experience) presentation so that everything is easy to understand and consume. Users and search engines will not appreciate a hard-to-read website.
Off-page SEO is a process that involves building relationships with others online and getting them to promote your site. It includes the promotion of your website through social media sites as well as in other internet communities, so you can get exposure while also gaining popularity. Lastly, off page optimization intends for people not necessarily linked to mention you because this shows their awareness of who you are; it’s considered brand recognition and will positively impact what happens on Google organic search results when someone searches for something similar or related to yours! This is part of a successful SEO strategy and our SEO specialists can help you with this SEO work.
Technical SEO is the most overlooked part of SEO. It ensures that your site is correctly indexed by search engines, but it’s a lot more than just adding keywords and tags to articles or pages on your website- Technical SEO encompasses all aspects from fixing broken links to analyzing how well Google indexes certain content types for different devices.
Technical SEO involves what its name implies: technical parts of websites not as visible like making sure there are no 404 errors, checking if you’re using any black hat techniques such as spamming out low-quality backlinks with irrelevant text in order to rank highly in SERPs (Search engine results page), ensuring flash elements can be seen properly across browsers, etc., among other things).
A few actions that fall into the technical SEO category are:
- Create and maintain a robots.txt file so search engines know what they can and cannot access. It also can direct them to your sitemap.
- Introduce your site to search engines via their SEO website portals to know who owns the site and ensure they are aware it exists. This allows them to give you feedback, such as crawling errors and problems with web pages.
- Ensure you have a user and SEO-friendly page design, as well as friendly URLs. By friendly, we mean the URL should adequately describe the content and give context if needed, the same as the title of the page.
- Ensure the site loads fast on mobile and desktop. This requires speed optimization, which is an entire process in itself.
To read in further detail about this type of SEO, you can visit our Technical SEO page.
Local search & Local SEO
You are not just vying against other businesses in your city, you’re also competing with the big players based on your physical location. Ensure that your SEO practices for local optimization are up to par so people can see and find you when they search on Google’s search engine or Bing.
This area of internet marketing focuses on how visible a business is locally rather than worldwide. If it is important for them to serve their immediate vicinity or if the surrounding cities matter more then ensuring these things have been done correctly becomes essential for your local presence:
- Be sure to have your business name, location, and contact clearly listed on all of your site’s pages.
- Add the necessary schema metadata to your site, such as Local Business.
- Ensure you are present on trusted website directories such as Yelp, Foursquare, and others where customers will look to hire you.
- Do off-site SEO by advertising in your local community.
This will get you on the right track for Google’s local algorithm and thus their local searches. Tools like Google Analytics can help identify where users are coming from to refine your local SEO.
If you search Google and you do not come up in the search results, then you have a problem with your local SERPs. To read in further detail about this type of SEO, you may visit our Local SEO page.
Good content is the key to a successful SEO campaign. Keep your site interesting with high-quality, relevant articles for readers of all ages and backgrounds while staying true to their search topic.
A successful SEO will have great quality content that’s engaging for customers regardless if they are five or fifty years old in age as well as stay on point about what the customer was searching for when looking up your company online.
The following list will help you achieve the best Content SEO:
- Keywords research. This is the process of finding keywords relevant to your content. You will incorporate these into what you write to tell search engines to show your content to those searching for them.
- Ensure your content is long and thorough enough for users to get the information they seek and search engines to know the subject and context.
- Linking to other reputable websites to provide related information about a topic if needed.
- Use schemas and other structured content to give search engines more insight into what you are writing.
- Create local content targeted for your city or local area. This can be for local blogs and include local back links or other relevant sit. This will help not just Google but other local search engines for your local search rankings.
If your website is not optimized for mobile, you could be missing out on over 60% of the internet’s mobile search traffic due to a lack of online visibility. Mobile searches have surpassed desktop in recent years and are now a higher ranking factor than they ever were before. To make sure that this doesn’t happen to you, take note of these simple steps:
- Your site loads fast on a mobile device. The point to the use of the process of speed optimization.
- Your website is user-friendly and easy to use (UX) on mobile devices
- Your site does not have intrusive pop-ups or things disturbing the user or slowing them down. Since there are limited resources and screen space, anything that interrupts their experience can cause them to bounce out and make your site feel low quality.
eCommerce SEO is the newest front in internet marketing target at an online store. It’s not just a subset of other types, it requires an entirely different set of tactics and considerations to be successful. Here are some things you should know before getting started:
- Ensure you have your homepage and category pages properly optimized in On-Page, Content, Technical, and Local SEO if needed.
- Optimizing your product pages based on your keywords (Content SEO).
- Optimizing all visuals of the pages, including images and videos.
- Add schema metadata to the products, offers, and related information.
- Promoting your store on social media (Off-Page and Local SEO)
- Getting others to link to you for promotion and authority (Off-Page and Local SEO)
- Blogging on your store to create content and demonstrate how your products provide a solution for your customer. Don’t forget to create local content as well.
All of this will get you started for organic traffic. If you need assistance though, our SEO specialists are ready to help with your website traffic through our SEO process.
Why take a chance? Conduct an SEO audit of your website to ensure that you are getting the most out of it. An SEO audit is the process where deep-diving into a site, across all points pertaining to SEO and retrieving data from this auditing which can be used for insight into ways in which one could improve their rankings on sites such as Google or Bing. The key component of good SEO practice is knowing what steps must be taken; without taking these necessary steps, those who invest heavily in web marketing may find themselves falling behind due to external factors such as algorithm changes within popular search engines like Google or Yahoo!
If you are not conducting SEO audits, you may be leaving money on the table. Conducting a regular audit of your website can help identify anything that needs to change in order for it to rank higher and generate more business from search engine traffic. It is important that we have an idea about what happens inside Google so as we don’t need to ask what happened when traffic drops.
Our search engine optimization services include a site audit for:
- Your online marketing strategy
- Social media marketing
- Existing keyword rankings
- SEO campaigns, and SEO best practices
- Content creation and relevant content
- Conversion optimization
- Image optimization
- The target keywords you have
- Brand awareness
- Lead generation
- and even basic things like meta descriptions and meta tags.
We provide custom SEO packages for any need.
Core Web Vitals
When it comes to SEO, there is no such thing as too many precautions. Google has created specific benchmarks for measuring site performance and the user experience so that developers can make sure they’re optimizing a website in every way possible–inbound links are important but not everything!
No matter what type of SEO you’re focusing on—link building or content development-they all intersect with Google’s Core Web Vitals. These are the metrics defined by Google, meant to measure site performance and the user experience; these include: page loading time (did your users have trouble accessing this?), bounce rate (how often do visitors leave without viewing any other pages?), mobile accessibility ranking metric (is your website easy enough to use from an app or mobile browser). The metrics are more specifically defined as:
- Loading with the Largest Contentful Paint metric
- Interactivity with the First Input Delay metric
- Visual stability with the Cumulative Layout Shift metric
You can read more here on Core Web Vitals.
Conclusion paragraph: With so many things to focus on when running an online business, it can be hard to keep track of all the moving parts. That’s why we offer a one-stop solution for everything from SEO and content marketing & planning, to audits and site speed optimization with a specialty in core web vitals and mobile responsiveness.
You’re ready to see measurable results. Come in for a free consultation with our expert SEO team so we can get started on your project!