Local SEO Services
Web Developers
By  Rank Grow Digital

What is Local SEO

Local SEO is a very important part of your online marketing strategy, but it’s not always an easy thing to do. The key to local SEO is understanding the importance of Google My Business, Content, Location Information, Mobile, and Aggregators.

To be successful with Local SEO you need to know how to optimize for these factors. In this article, we’ll discuss the basics of Local SEO and what steps you can take right now in order to get started on your path towards success!

In this day and age, people have many ways to look for what they want. One of the most popular search engines is Google, followed by Bing. Yahoo! used to be more prevalent years ago but now ranks in third place behind Bing because it has fallen out of fashion with users who are seeking better results from their online searches. Google is on top for local SEO searches due to its ability to understand the user’s local intent in their local searches, especially on mobile search compared to other search engines.

In recent times we’ve all become accustomed to having a number of different options when looking up information or anything else on the web- meaning that there’s no one go-to method anymore such as only search Google or simply going straight into Yelp reviews without first checking elsewhere if you’re unsure about something (although these still remain very common).

Google is obviously a large focus, as they are the market leader. However, local SEO should not be tied to Google exclusively because other local search engines exist such as Yahoo and Bing. Nevertheless, since Google does have 70% of all searches in America alone, especially mobile searches (and an even higher figure worldwide), it’s probably safe to assume that you want your small business ranking well within its system so people can find you with ease wherever they go online.

What is Google My Business

Google My Business is an opportunity for businesses to make their local presence known on the internet with a business profile. Google has decided that they need some assurance of trustworthiness and compliance with their rules before listing a business in its own phone book, so it vets candidates through this process which can be time-consuming alone. For that reason, we have tailored services just for GMB Optimization!

The latest data from Google reveals that nearly half of all searches are local search results and more than 50% of business owners never even claim their listings. Do you want your competitors to beat you in local rankings?

The newest research by Google shows that over one-half the time people use search engines, they’re looking for businesses near them or in close proximity, brick, and mortar businesses. If this sounds like something you should be doing too – then get started today and create a business account with Google!

Google My Business Optimization

You might have noticed that Google offers different types of search results: “normal” and “organic.” The former targets your general location, while the latter is more about optimizing for searches done by people in a specific area—often called a “snack pack.” In any case, you want to be on both lists for local serps!

Make sure to be aware that both Bing and Apple have similar services. Bing has “Bing Places”, and Apple has “Apple Maps Listings”.

The Common SEO Steps

Google is the most powerful search engine around. It’s up to you if it will be your best friend or worst enemy, so make sure that both potential customers and Google can navigate through pages with ease!

Google has a vested interest in what browsers find when they visit any given site on the web – after all, this is where people go to get information about products before deciding whether or not they want them enough worth their time and money. A good website design ensures that links are clear and easy for users (both customers AND Google) to read; as well as ensuring contents of each page make sense from start to finish without having visitors leave early due to confusion over how things work together logically within its layout.

You should also review the following SEO basics:

  • Do you have basic site navigation such that everyone can actually get around and go to a central place to get to all your stuff?
  • Do those pages’ URL’s (web addresses) have the best/most friendly URLs for both your visitors and search engines?
  • Do all pages have a title?
  • Do all pages have headers for the sections of content? This is no different than an English paper after all…
  • Do the pages have the metadata for even the most basic of search bots to know what is going on in your page? This has the technical term of “meta tags”. More specifically “meta description” and “meta keywords”
  • Have you figured out what people should search to be able to find you? SEO tools like Google Analytics can assist in seeing where users are coming from.

Now let’s say you have it all. Is your optimized for what you are looking to attract? Since we’re focusing on LOCAL SEO here, is there anything that’s not targeted properly or optimized so people in the area can find them easily and make a purchase from their home without having to drive long distances away?

If in doubt, you’re in a tough spot. We can help you with this. We are local marketers specializing in local SEO to assist you with your local search visibility and search engine optimization overall.

Location, Location, Location…

Location Local SEO Mobile devices

Why is it important to be found have online visibility? Well, if you are a brick and mortar company like most of the businesses today then this information on your brick and mortar locations should come in handy. Let’s say that someone needs something from your store but they can’t find directions on how to get there easily enough online (or offline). This person might not bother finding their way over because- well who wants hassle with traffic or parking lots when we live so much easier these days!

In light of this potential complication for customers, what do companies have at stake here? Their reputation as some would say. After all, people expect them near them more often than not just based on past experience which has lead us where we are now.

Content… Yes, Content!

Soo, we established that you need to be telling everyone where you are at. What if I told you there’s a lot more than just your location? There could also be events or important information going on in the area too! This is what makes it even better for your business because people will find out about this and want to hear more from them. Helpful tools can really get someone hooked as well – something they didn’t know before may now catch their interest! They may not be looking for your help, but they will remember who you are because you provided them something useful!

Mobile Growth Local SEO

Hello… Mobile

People are always on the go, constantly doing something. That means that if you want them to come and stay with your site then it has to be mobile-friendly– but not just for loading times! A slow page load can spell disaster in many ways; a person may get tired of waiting or even close their phone window before they’ve had time to find what they were looking for. This is why we provide our Page Speed Optimization Hosting which ensures quick loading no matter where people happen to use the internet from.

Linking with Aggregators and Getting a NAP

You need content and you also have to know how the web works for mobile browsers. This means making sure your NAP information is on every page of your site, in a place where it can be seen by map aggregators like Google Maps or Bing maps – which are used by many directories that do not allow business listings without this contact info.

The goal here is to ensure that you’re approachable and present everywhere so people who want more info about what they’ve found at first glance will find yours right away! Some aggregators include:

  • Express Update
  • Neustar Localeze
  • My Business Listing Manager (Acxiom)
  • Factual
  • and so many more

After that, you need to be sure there are no errors.

Linking with others

Backlinks - Local SEO

To make your site more visible, get reciprocal local backlinks and create local content for local blogs that’s valuable for other local businesses, including any that are a brick and mortar business. If you have a surplus of knowledge in an area that is useful to others nearby, then consider writing articles or blog posts on their behalf with the promise of linking back to them afterward!

In order for your website to be found online by potential customers or clients who are searching around locally instead of nationally through major search engines like Google, it’s important not only that they find out about you but also how what kind of value-added services you offer. One way this may happen? By getting people linked up together: if someone finds something good from another person within close proximity (or at least geographically near), they’re likely going to start following along because they want to be a part of that group. Local links benefit everyone.

With the plethora of information available to us these days, it is easy for entrepreneurs and small businesses alike to feel overwhelmed. However, when you have a partner in your corner who can help you with the work that needs to be done – even guiding some of those decisions along so they don’t overwhelm or confuse as much- not only will your business be able to thrive but you’ll find yourself feeling more confident too!

If you have a brick-and-mortar store, there’s no reason your website shouldn’t be ranking in the top 3 pages of Google. There are more search queries for local business than ever before, so if your company has a physical location with an online presence it’s important to make sure that both rank well on all major search engines. Let us help you get real traffic by building links from high-quality content sources like blogs or social media accounts of people who live nearby. We will take care of everything else!

 The following are the services we offer for local SEO, and more.

Essential


  • 10 Hrs Monthly
  • Website Audit
  • Technical SEO
  • SEO Optimization
  • Off-Page Optimization
  • On-page Optimization
  • Link Building
  • GMB Bronze Plan
  • Paid Media Access
  • Call Tracking Available

Premium


  • 30 Hrs Monthly
  • Website Audit
  • Technical SEO
  • SEO Optimization
  • Off-Page Optimization
  • On-page Optimization
  • Link Building
  • Local Citations
  • GMB Gold Plan
  • Yelp Booster
  • Paid Media Access
  • Strategic Bid Management
  • Social Media Boosting
  • Link & Authority Building
  • Call Tracking Available

Advanced


  • 20 Hrs Monthly
  • Website Audit
  • Technical SEO
  • SEO Optimization
  • Off-Page Optimization
  • On-page Optimization
  • Local Citations
  • Link Building
  • GMB Silver Plan
  • Yelp Booster
  • Paid Media Access
  • Strategic Bid Management
  • Social Media Boosting
  • Link & Authority Building
  • Call Tracking Available